Brave Software Companys Main Rivals Assignment Example | Topics and Well Written Essays - 1750 words

Brave Software Companys Main Rivals - Assignment Example Also, most of these firms were founded long before Brave Software Company came into being. Therefore, their brands are better positioned in the market than Brave Software Company’s brands. Also, most of the Brave Software Company’s competitors have a bigger workforce than that of the Brave Software Company. Nevertheless, Brave Software Company’s competitors have weaknesses too. Most of these firms have been perceived as being less ‘technologically conscious’. Also, these competitors charge a relatively higher price on the software-based products and rely more on the traditional methods of advertising to reach out to their customers in the market. This is a plan aimed at reaching out to a particular segment of the market by developing a unique product that is more appealing to the customers (Simons, 2000). Different firms may, therefore, produce a similar item but they cannot sell exactly the same product in the market. Each of these firms has to package, price and even quantify the product in such a way that it looks different from the similar products on the market. In this case, Brave Software Company has embarked on a low-price strategy. Following the fact that most of the other companies in the industry charge a relatively high price on the software-based products, Brave Software Company has embarked on producing similar products at relatively lower prices. Further, these products have been developed in a way that they target a specific market and not the entire market. The company has also capitalized on specific advertising mechanisms to reach out to the specific group of customers in the market. Further, the company ha s a strong brand positioning statement. Having been established in the year 2010, Brave Software Company has worked towards providing the best software solutions to its respective customers. The company also aspires to grow beyond the geographical borders of the international market.